Much of the frustration around not meeting business goals stems from the illusion that focusing on results, the business issue, will somehow magically improve the result. The problem is that many managers confuse business and performance issues. Hammering the failure to achieve the desired results and entreating people to ‘try harder’, or trying to treat the result as a business problem, won’t change the result. Only focusing on performance, the choices of behaviours and skills people make to achieve a result, can change the result.
To learn more about how to separate business and performance issues go to http://www.dsbn.com.au/Articles/business-vs-performance-issues
DSBN, the Dynamic Small Business Network, provides examples to assist you in sorting out where business v performance issues can slow your business. have your considered these issues when your business does not meet your business goals?