Category Archives: Business Issues

Are you the Master of your Marketing?

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Are you short on time? Struggling to get your marketing under control?

Kym Illman has put together a regular series of short videos for business people just like you. He turned a tiny home-based business into an international success story through innovative marketing and outstanding customer service. Let him help you grow your business. Every week he’ll be releasing a new video. It will challenge you try new strategies and open your mind to how other businesses grow and prosper. There is no charge for these videos, so if you’re ready to become a Master of Marketing visit www.MasteringMarketing.com.au and register FREE to get started.




Small Business Victoria Update

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Small Business Victoria provides regular updates  to the small business community through its’ newsletter. The latest edition includes news and information about Water Rebates, Free Retail Excellence Workshops, Understanding Financial Statements Seminar, a Marketing Basics Seminar, and a Forum for Business and Community Partnerships.

This Forum is looking at ways local businesses can partner with community organisations for mutual benefit. If you are a business that has partnered with a community organisation attend this forum and have your say.

Check out the latest edition here.

 

 

Are you looking for useful resources in running your business?

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The Monash Enterprise Centre has a list of Useful Links at http://www.monashincubator.com.au/pages/Links/ which  provides you with resources when you are seeking information to help you in your business activities. There are links to Australian Taxation Office, Fair Work Australia, Small Business Mentoring Service, and a range of support services for small business.

Your input is welcome. Are there additional links you’d like to see on our website?

Keeping it Real

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“Real” is the latest buzzword in consumer marketing, as businesses big and small look for ways to talk to their customers in an authentic way. The move has come in response to customers wanting a more personalised, grassroots experience.

It’s small businesses that are best placed to take advantage of this shift because, unlike bigger operations, they are nimble enough to respond quickly to changes in the marketplace. So how should you connect with your customers?

1. Use social media

2. Take advantage of being small

3. Get your website working

4. Find the truth in your product (and yourself)

5. “Authenticity…

Go to http://bit.ly/xd8Ycx to read the full article

(extract from www.smarterbusinessideas.com.au)

Is there some good news ahead for the economy?

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The release of positive economic news this week has raised hopes the last two months of the year will deliver a boost for businesses.With an interest rate cut last week, retail sales data and a positive consumer confidence reading, there’s good reason to hope that this year’s holiday season may not be as weary as first thought. And while CommSec economist Craig James warns consumers might not “spend as though there’s no tomorrow”, there is still hope of higher turnover for businesses, and not only those in the retail sector.”They may spend a little bit more, but no one is going to go crazy in this environment – I would think the RBA has another interest rate cut on the way. It’s just a matter of when.”

Until then, there seem to be enough signs to encourage businesses and consumers that things aren’t necessarily as bad as they seem. Here are five pieces of economic news that should encourage you:  Read on

How is your business faring? Your comments add to the understanding of the local economic climate.

 

Are you mobile ready – Or is it a waste of time?

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A recent article on Smart Company suggests your business should engage with “Apps”.

The article states that a leading bank will be releasing their payment app this week, and it was a lot better than many were expecting. The application allows users to make payments to others and retailers using their phones.

The article questions whether or not a small business is putting enough effort into going mobile and integrating ecommerce in their business operations? If not, you should definitely get moving fast.

Some of the thoughts the author shared were:

  • That you should use video as part of your marketing
  • Small businesses should keep up with technologies
  • That many businesses don’t even have a web presence

SO WHAT DO YOU THINK – IS IT A WASTE OF TIME?

Should your business keep up with the latest technologies? Let us know by leaving your comments below? If you are using these technologies, how have they helped you in your business?

To read the full article go to:

http://www.smartcompany.com.au/information-technology/20111027-what-we-learned-this-week-the-future-is-mobile.html